What is cognition? It is now common knowledge that, so far, no one has a ready answer. It is much less generally acknowledged that this is a matter of strong concern when it comes to the further development of the cognitive sciences. We discuss how cognitivism provided a strongly human orientation on cognition, which hindered the development of the standard piecemeal approach, which has been so extremely successful in the biological sciences more generally: first study simple cases and then move (...) onward to more difficult ones. (shrink)